Chief Marketer Staff

• Agencies

  Lucky Jeans Hits the Road Via ‘Denim Highway’ Tour

  Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings.

• Social Sites Don’t Have Much Impact on E-Retail Sales: JuptierResearch

  Despite the popular of social networking sites and other online communities, they have little effect on influencing online retail sales, a new report has found.

• News Brief

  DUNKIN DONUTS: is adding a new item to the menu: Iced Tea. The product…

• Opinion: The Case for Blogging

  I’ll admit it. I’m a blogger. And I’m not ashamed of it. It’s time marketers and writers realize blogging has hit the mainstream. It may still be a subculture, but people are writing, and consumers are reading.

• Digital

  People in the News

  LinkedIn Hires Yahoo! Marketer as Vice President
  Professional-focused social network LinkedIn has named Patrick Crane, vice president of marketing for Yahoo!’s network division, to be its vice president in charge of marketing

• Tools for Benchmarketing a Search Campaign

  When chief marketers try to understand their search programs’ potential, these four types of questions regularly arise that can be answered with good competitive benchmarking analysis.

• Agencies

  Red Robin, Baskin-Robbins Partner for Casper DVD Release

  A number of big brands are readying promotions tied to the Aug. 21 DVD release of “Casper’s Scare School.”

• A Chief Marketers’ Guide for More Successful Tradeshows

  According to American Business Media, 23% of B2B marketers’ budgets are consumed at tradeshows. However, there is an unfortunate trend that increasing numbers of senior-level marketers are delegating tradeshow execution to subordinates that have not been trained in marketing strategy.

• Alcohol Responsibility Ads Make Up 3% of Ads: CAMY Report

  Alcohol marketers “responsibility” advertisements comprised less than 3% of the nearly 1.5 million alcohol industry television advertisements that aired from 2001 to 2005, according to a new study released last week by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.

• Wal-Mart Tops NRF List of Top Retailers: QSR’s Appear for First Time

  Wal-Mart again tops the National Retail Federation’s ranking of top retailers in the U.S., followed by The Home Depot and Kroger Co.