Chief Marketer Staff, Author at Chief Marketer

Listline e-Newsletter 07/03/07

Direct Media Inc. has been tapped to serve as list manager for Lenox
Group Inc. A total of 834,886 buyers are on file, including 537,617 from
the last 12 months.

Listline e-Newsletter 07/02/07

DM2-DecisionMaker has been appointed list manager for BuyZone.com Inc.
This online network of business-to-business buyers and suppliers of
products and services has a postal file that identifies 755,768
subscribers.

Digital

AOL Gets into Coupon Marketing

AOL will launch an online coupon program that will let users get rebates from selected retailers.

Agencies

Casual Male Wins Non-compete Suit

A federal jury awards $1.5 million to the Casual male Retail Group, ruling that a former business partner stole trade secrets and customer data to benefit a competitor.

Agencies

Claiborne Chief to Head Talbots

The Talbots Inc. has appointed Liz Claiborne Inc. president Trudy Sullivan as the new chief executive officer for the company, which owns the Talbots and J.Jill apparel brands.

Walter Karl to Manage Penton List and Database

Penton Media, which numbers Direct magazine and Multichannel Merchant among its more than 100 titles, will consolidate management of all its company lists and databases with Walter Karl, a company owned by InfoUSA.

Agencies

Mail Stream: A Report on Incoming Direct Mail

The Sharper Image and real estate mogul Donald Trump have teamed up to sell “The World’s Greatest Steaks” via the marketer’s June catalog. And yes, there are plenty of robotic massage chairs and air purifiers found in the 76-page book as well. A piece from the Coalition to Salute America’s Heroes rather boldly displays a dollar incentive as part of a fundraising effort that features an ask ladder of $50/$100/$250/$500/$1,000/$2,500/other. And The Ultimate Office Organize Now’s catalog highlights a system that keeps frequently referenced material at one’s fingertips, along with a host of other items geared toward using space effectively.

Agencies