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Chief Marketer Staff

  • Listline e-Newsletter 07/05/07

    Brady Corp. has consolidated all its managed list properties at
    MeritDirect. Files moving to MeritDirect include the Champion America
    Sign and Safety (12,544 names) and Seton Identification Products
    (458,759 names) and four separate lists from Clement Communications,
    with counts ranging from 3,218 to 55,443.

  • Two-Million-Plus Names Stolen Data from Fidelity National Information Services

    An employee stole 2.3 million consumer records from Certegy Check Services Inc., a unit of Fidelity National Information Services Inc. The information was sold to a data broker, which in turn sold it to several direct marketing companies, according to published reports.

  • Agencies

    Annual Revenue Up, Loss Down for RedEnvelope

    RedEnvelope Inc. generated $121.3 million in revenue during fiscal 2007, up from $113.2 million a year earlier. The San Francisco-based gift marketer cut its net loss from $5.6 million to $3.5 million during the same period. The year ended April 1.

  • Expert Communications Acquired By Omnicom Unit

    Diversified Advertising Services, an Omnicom Group Inc. unit, has acquired Expert Communications. Expert Communications is a San Francisco-based direct response agency that specializes in regulated industries such as telecommunications, health care and financial services.

  • Digital

    Amazon To Open Fulfillment Center in Phoenix

    Amazon.com Inc. plans to open a new fulfillment center in Phoenix, AZ during third quarter 2007. The new facility will employ upward of 300 people year-round, with holiday capacity expanding by 1,000-1,300 temporary workers.

  • Email

    CheetahMail Names Steve Lomax European Managing Director

    CheetahMail, an e-mail marketing unit of Experian, has named Steve Lomax European managing director. Lomax had previously been managing director of ClarityBlue, another Experian company.

  • Agencies

    Kodak Takes Its Wares on the Road

    Kodak is on the road with a tour that showcases its products and encourages consumers to become shutterbugs.

  • Agencies

    Papa John’s Celebrates Lucky Day with Giveaway

    Papa John’s is toasting the luckiest day on earth—7/7/07—with a free pizza giveaway to randomly selected online customers.

  • Agencies

    Shop.com Revives Virtual Shopping Game

    Shop.com is back with its virtual shopping game, this time giving the winner a $2,000 shopping spree.

  • News Brief

    AFLAC: has hired Momentum Worldwide to handle