Chief Marketer Staff, Author at Chief Marketer

MDR Purchases Education List Division from MKTG Services

Market Data Retrieval (MDR) has acquired MKTG Education Services for undisclosed terms. The list business acquisition includes all account management, customer service and data assets of this division from MKTG Services.

Email

NetMargin Introduces Monitoring Service for E-mail Lists

NetMargin, a New York-based affiliate marketing network, has launched Brandshield, an e-mail monitoring service for tracking list and data regulatory compliance.

Email

DMA Moves Deeper Into E-mail Marketing Realm

The Direct Marketing Association plans to introduce an online E-mail Reputation Registry this summer for monitoring Can Spam e-mail list regulatory compliance. It’s intended to curb spam and phishing scams and promote higher quality e-mail marketing.

Digital

Web Marketer Ditches Shopping Cart to Take Orders by Phone

Radiator.com reported its conversion rate for Web site visitors to buyers has increased to 35% to 40% since it added a click-to-call feature to its online chat customer service. Its online customer conversion rate previously ranged from 1% to 2%.

Deborah Radcliffe Named General Chair of John Caples Awards

Deborah Radcliffe has been tapped to serve as the 2007-2008 general chair of the John Caples International Awards. Radcliffe is the team leader for relationship marketing at Pfizer Inc.

People in the News

Alon Stephens has been named president of Southwest regional operations for Direct Group. Stephens will be responsible for expanding this database marketing services firm’s presence in the Southwest and western regions of the U.S. He was formerly with Transcontinental Direct.

Email