Chief Marketer Staff

• Agencies

  Blackhawk Network Launches Gift Card for MLB.Com

  Blackhawk Network, a provider of third-party gift cards in the U.S. and Canada, has formed an exclusive agreement to launch the first Major League Baseball gift card for use at the league’s Web site.

• People in the News

  Advertising agency Hunt Adkins, Minneapolis, hired Josh Smerick to the new position of account planner. He will be assigned to Schwan’s Home Service and other accounts.

• News Brief

  ESTEE LAUDER: plans to acquire Ojon Corp

• Agencies

  P&I Postscript

  DISCOVER FINANCIAL SERVICES: has been named the top rated credit card in customer loyalty for the 10th consecutive year

• Coke, Ann Taylor, Others Partner with ‘Hairspray’

  Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”

• Email

  DMA Acquires EEC; Has Big Plans … We Think

  The Direct Marketing Association announced with great fanfare yesterday it has acquired the Email Experience Council

• Email

  E-mail Taking Weekends Off: eROI

  Though e-mail has historically clocked in above-average click-through and open rates on weekends, a study released today by eROI says e-mail

• Agencies

  Shoppers Taking Longer to Convert: ScanAlert

  Online shoppers are taking an average of 34 hours to complete purchases after their first visit to a Web site, according to a recent study by ScanAlert. This is an increase of more than half a day, the online security auditor reports.

• Email

  DMA Announces Reputation Registry

  The Direct Marketing Association yesterday announced it has signed a deal to create a Web based

• Listline e-Newsletter 07/10/07

  Data from multiple direct mail sources was combined with Experian’s Gold
  File to create several Velocity list segments, including a master file
  of 5.9 million mail order buyers from the last 90 days.