Chief Marketer Staff

• Agencies

  Meet the Broker: Inga Beck

  Today we meet Inga Beck, a list planner who specializes in fundraising at Names in the News Inc., Oakland, CA. Beck says she enjoys list analytics more than any other aspect of her work. “That’s my niche.”

• Listline e-Newsletter 07/12/07

  Meredith Corp. has overlaid data from multiple sources on its database
  to create a list of 8.8 million men. It’s a list of husbands and adult
  sons of women who have subscribed to Meredith’s magazines or purchased
  books via direct mail.

• Sun Capital Acquires Hickory Farms

  Sun Capital Partners Inc. has acquired Hickory Farms, Inc., a direct marketer of gourmet food, for an undisclosed sum.

• Agencies

  British Postal Strike Set for Thursday

  The Communication Workers Union, the U.K. postal workers organization, said it would strike Royal Mail for 24 hours beginning at 7:00 p.m. on July 12 after negotiations with Royal Mail broke down.

• Agencies

  EP Votes to Break Postal Monopolies by 2011

  The European Parliament has voted to dismantle national monopolies for mail delivery by 2011, according to wire service reports.

• Agencies

  Gander Mountain Wins Right to Use Logo, Name in DM

  Eleven years after mailing its last catalog, Gander Mountain can get back into direct marketing again. A federal judge has reversed an Aug. 2005 ruling in favor of the sporting goods retailer, giving it the legal right to use its logo and name in all direct marketing channels, including catalogs and e-commerce.

• Digital

  MediaBank Acquires BlackFoot

  MediaBank LLC, an online advertising services company, has acquired BlackFoot, a digital campaign analysis provider.

• Agencies

  Avista Capital to Acquire Controlling Interest in Iwco Direct

  Avista Capital Partners, parent of the Minneapolis Star Tribune, will acquire a controlling interest in direct mail services company Iwco Direct from Court Square Capital Partners for an undisclosed sum.

• Wilde Direct Names Campbell Executive Creative Director

  Wilde Direct has named George Campbell executive creative director.

• Agencies

  Discover, Nike, Ocean Spray and Others Plan for All-Star Promos

  Discover Card, Nike, Toyota, adidas and Ocean Spray are all players in promotional events scheduled around the WNBA All-Star game next month.