Chief Marketer Staff
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Agencies
USPS and Letter Carriers Reach Tentative Contract
The National Association of Letter Carriers has reached a tentative agreement with the U.S. Postal Service on a five- year contract.
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Kroll, Direct Marketing Centre Team on Anti-ID Theft Service
Kroll, a risk consulting company, has teamed up with Direct Marketing Centre Inc. (DMC) to provide Identity Theft Restoration services in Canada.
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Agencies
New Products and Services
Direct Mail Dish: a blog designed to give small to mid-size business owners tips and resources on all aspects of a direct mail campaign located at www.printandmailcenter.com/blog — Avery Print and Mail Center, Brea, CA.
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Short Cuts
Chinnici Direct has changed its name to Company C. The New York-based agency is part of MDC Partners Inc.
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Agencies
KFC Goes Viral with Cause Marketing Campaign
KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings.
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Agencies
J.C. Penney Uses Interactivity to Get Kids to Buy Clothes
J.C. Penney Corp. is going interactive with a back to school campaign that encourages young consumers to buy new apparel.
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Agencies
Wrigley Goes on Tour with the NBA
Wrigley gums is on the road this summer promoting its new title as the official chews of choice for the National Basketball Association.
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Ford Hires PowerPact for Breast Cancer Awareness Campaign
Ford Motor Co. has hired PowerPact to generate interest in its campaign to help fight breast cancer.
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EPrize Debuts Contest for Businesses to Try its Do-it-Yourself Sweeps Service
Interactive promotions company ePrize has launched a contest giving businesses a chance to try out its do-it-yourself system, called Caffeine, that lets small and medium-sized business owners create online sweepstakes and coupons offers.