Chief Marketer Staff, Author at Chief Marketer

News Briefs

MATTEL: has teamed up with Mighty Fine, an apparel manufacturer, to produce a new apparel line for juniors and adults and a separate line for infants and adults under the Fisher-Price brand

American Airlines Vacations Promotes Web site with Sweeps

American Airlines Vacations is promoting the launch of its newly designed Web site with a sweepstakes offering more than 50 chances to win vacations for two.

Davie Brown Creates Brand Development Director Post

Davie Brown Talent has named Jason Michelotti as director of brand development, a new post that begins Aug. 1.

Listline e-Newsletter 07/13/07

Investors who have attended seminars or responded to seminar offers
indicating an interest in trading over-the-counter securities are
offered on this list. It consists of 409,000 names, including 168,358
from the last 12 months.

Live From The MeritDirect Co-op: Follow The Money — Back To The Government

In fiscal year 2006, the federal government had $412 billion burning a hole in its pocket. Direct marketers may be getting their share, but there’s no reason why their share shouldn’t be larger, according to Mark Amtower.

Agencies

Live from the MeritDirect Co-op: ACMA Head Calls for Postal Activism

ACMA plans to intervene in rule and rate making, influence Congress and document the economy strength of the catalog industry, as shown by sales and the number of employees.

Agencies

Landmark Communications Acquires Digital Envoy

Landmark Communications Inc. has acquired Digital Envoy Inc., a developer of Internet marketing and intelligence systems, for an undisclosed sum.

Agencies

Sharper Image DM Sales Plummet in June

Sharper Image Corp, posted sales of $28.9 million for June, a 21% decline from $36.4 million last year.

Agencies

Neiman Marcus DM Sales Rise 7.7%

Neiman Marcus Inc. posted revenue of $406 million for the month of June, an 8.8% increase over $373 million in the prior year.

Digital

European Online Spending to Top $22 Billion by 2012: Forrester

European spending on online marketing will double in the next five years, from around 7.5 billion euros ($10.3 billion) in 2006 to more than 16 billion euros ($22.1 billion) in 2012, according to Forrester Research Inc.