Chief Marketer Staff

• Five Latina Agency Heads Form One Network

  A group of five Latina marketing agency principals have formed the Latina Agency Alliance, a network of advertising, marketing and communications services targeting the Latino market.

• News Brief

  BEN AND JERRY’S: has created a new ice cream flavor to tie-in with “The Simpsons Movie”: Duff & D’oh-Nuts.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The Ellowyne Wilde Summer 2007 catalog captures the spirit of its moody namesake doll, who is given to sentiments such as

• Listline e-Newsletter 07/23/07

  Net60 LLC has been appointed list manager for LiveCareer Ltd. It has a
  list of 1.5 million consumers who spent 30 minutes or more online
  filling out a 100-question career interest survey. More than 150 data
  points were collected.

• Digital

  Wal-Mart Spreads User Reviews but Stops Potter News

  Wal-Mart has launched customer product reviews and ratings on its Walmart.com Web site, allowing customers to evaluate and pass judgment on all products listed on the site, both online-only and in-store.

• Agencies

  Google May Bid on Wireless Spectrum

  Google said on Friday that it would take part in an upcoming auction of wireless spectrum airwaves, provided the Federal Communications Commission takes steps to open the wireless market to other than the carrier players.

• Agencies

  50,000 Winners in DM Sweepstakes Prompt Do-over

  A Roswell NM Honda dealership had intended to include only one $1000 grand-prize winner among the 50,000 scratch-off cards it mailed to prospects.

• Digital

  Local.com Buys PremierGuide

  Local search white labeler Local.com said on Friday it has acquired the outstanding shares of PremierGuide for about $2 million in cash.

• Digital

  Scripps Adds CGM Recipes to Web Portfolio

  Food Network owner Scripps Networks has acquired Recipezaar, a Web site featuring consumer-generated recipes and other food community content.

• Agencies

  Sweeps Printing Error Sends Thousands to Car Dealership

  Thirty thousand people will get another chance to win money after a printing mistake made all of them a $1,000 winner in a car dealer’s sweepstakes mailing.