Chief Marketer Staff
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Agencies
NPD Reports Kids Buy On Impulse with Gift Cards
Nearly 60% of children using gift cards make impulse purchases, with toys and board games their most popular choices.
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Agencies
Duyff International Debuts New Travel Awards Card
Duyff International has launched a incentive travel gift card for corporate incentive and recognition programs
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MTVU Promotes Marketing and Programming Heads
MTV college channel mtvU has named Chris McCarthy, head of marketing, to senior vice president and Ross Martin, head of programming to vice president.
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Agencies
P&I Postscript
BEST WESTERN: is teaming up with Nickelodeon to offer a $50 collectible The Fairly OddParents Best Western Travel Card to members of its Gold Crown Club International loyalty program who stay six nights through Aug. 12.
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News Brief
STEAK-UMM CO.: is looking for creative recipes for its product as part of a new promotion
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Email
List Turnover Tops E-mailers’ Worries: Study
Keeping e-mail addresses fresh and active is apparently getting more difficult as list turnover has replaced lack of customer data as e-mail marketers
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Email
Worth a Look: E-mail Marketing Search Engine Debuts
A search engine dedicated solely to helping e-mail marketers find reliable information has debuted at www.OnlineMarketing.info.
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2007 PRO Award Finalists
This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.