Chief Marketer Staff

• Digital

  Yellow Book USA Names Marshall Chief Media Officer

  Yellow Book USA, a national yellow pages and online local search company based in Uniondale, NY, has named Patrick Marshall chief new media officer.

• Data University Establishes Individual Subscriptions

  Data University, an online source of marketing training and Webinars, has established individual-level memberships for its products. Previously, only corporate memberships were available.

• Steve Cone Re-Joins Epsilon

  Steve Cone has joined Epsilon as executive vice president of Strategic Marketing Services. His new position marks his second tour of duty with Epsilon: He started with the Dallas-based company in the 1970s.

• Paul Zaffaroni Joins SK&A’s Board of Directors

  Paul Zaffaroni, retired President and COO Dendrite International, has joined SK&A Information Services’ board of directors. SK&A provides healthcare information solutions and databases.

• Agencies

  Coldwater Creek Launches Loyalty Program for Big Spenders

  Coldwater Creek is the latest company to reward its top shoppers with a new loyalty program that goes beyond in-store discounts.

• Agencies

  Omni Hotels Rewards Guests with iPhone giveaway

  Omni Hotels is getting in on the Apple iPhone craze by launching a property-wide giveaway of the highly sought-after item as an incentive to get people into its properties

• Agencies

  Krystal Offers Music Downloads with Chicken Promo

  Krystal restaurants are encouraging customers to try its new product with a free music download offer.

• Agencies

  PPAI to Create Global Strategy Council; Promotes Bellantone

  The Promotional Products Association International has promoted Paul Bellantone to executive vice president.

• Agencies

  Airheads Soccer Tour Comes to a Close

  Airheads candy is wrapping up a summer promo that put candy samples in a bright green Hummer H3 that traveled the country with the U.S. Youth Soccer Tour.

• Intercontinental Hotels Group Forms New Marketing Team

  Intercontinental Hotels Group has created a new global marketing team to drive brand development.