Chief Marketer Staff

• JoS. Bank DM Sales Up in Q2

  Direct marketing sales for JoS. A. Bank Clothier increased 19.7% in second-quarter 2007, while same-store sales were up 2.5%.

• Avoiding One Bounce Too Many

  How can you use the data from your bounce management system to improve your e-mail deliverability? There are three principle applications, all of which are core to your success in leveraging the e-mail medium, and by effectively handling them, you will be able to better manage your customer relationships. Click here for more from Dave Lewis.

• The Art of Writing Executive Biographies

  You know who you are, what you do, and what you have accomplished. But as an executive, can you translate that into your own biography? Click here and let Jeff Schmitt show you what you should and shouldn’t do.

• Digital

  Five Questions About Digital Strategy and Analytics

  This week, Chief Marketer columnist Dave Friedman called upon an Avenue A | Razorfish co-worker, vice president of strategy Margie Chiu, to share some ideas on digital analytics. Read on for thoughts on both strategic and tactical approaches.

• Developing a Social Media Strategy: Four Factors to Consider

  Few of us are immune to the buzz factor surrounding technology trends. Ask anyone involved with the high failure rate of CRM tools early in this decade, and they’ll tell you too much attention was focused on the technology, rather than how it could support established business practices. The same thing may be happening today with social media. Read on to see how to keep history from repeating itself.

• McBrainwashing? Not So McFast…

  There’s a reason nine out of 10 kids know who Ronald McDonald is, and why they’d even eat carrots (yuck!) from a McDonald’s wrapper. But is McBrainwashing a bad thing for future generations, or something more marketers need to do with their brands?

• Dunkin’ Donuts Charts Plays With NFL Teams In Northeast

  Dunkin’ Donuts is looking to score brand identity points with NFL fans in the northeast through merchandising and other promotions tied to teams in New York, Philadelphia and New England.

• Agencies

  Wise Finds Success with Modell’s

  Wise Foods has partnered with Modell’s Sporting Goods for a second time after finding success with a sweepstakes last year.

• Agencies

  McDonald’s Launches New Snack Wrap with Viral Promo

  McDonald’s is promoting its latest snack wrap with a viral campaign that gets consumers thinking about snack time.

• Agencies

  Taco Bell Pushes MLB Sponsorship With World Series Sweeps

  As baseball fans’ interest in the pennant races peaks, Taco Bell is pushing its image as a Major League Baseball sponsor with a World Series sweepstakes.