Chief Marketer Staff

• Email

  Stupid Marketing Watch: A Newsletter for Toothpaste?

  For an example of one of the most ill-conceived e-mail marketing schemes in the short history of the medium, look no further than SmileTalk, an e-mail

• Email

  How Bath and Body Works Built its Massive E-mail File

  Sometimes the best marketing is mind-bogglingly simple. Case in point: Bath and Body Works. The company has built a gargantuan e-mail list in less than a year.

• Agencies

  Stupid Magilla Watch: eROI Responds … More Nicely than Necessary

  It turns out the folks at eROI do have a sense of humor, not to mention a sense of compassion that apparently prevents them from slapping idiots around.

  After last week’s article ribbing them for making would-be job applicants comment on a blog entry, Dylan Boyd, vice president of sales and strategy for the marketing services provider, sent over a cheerful note explaining an obvious point I’d missed.

• Email

  Return Path’s Blumberg Receives DMCNY Award

  Matt Blumberg, chief executive of e-mail deliverability firm Return Path, has been named this year

• Listline e-Newsletter 08/14/07

  This file offers 100,000 e-mail addresses of those who’ve subscribed to
  investment newsletters, including Forbes EFT Advisor, Global Investing,
  Oberweis Report and Wall Street Transcript, and Investment Quality
  Trends.

• Agencies

  Prices for E-mail Lists Slide, While Postal List Costs Rise

  Consumer and business-to-business e-mail list prices have declined over the last year, while the cost of magazine and newsletter postal lists have risen $6/M and $5/M respectively, according the Worldata Summer 2007 List Price Index.

• Agencies

  Affinion Reports $60 Million Increase in Revenues for Second Quarter

  Membership club and insurance direct marketer Affinion Group Inc. reported net revenues of $333.3 million for the second quarter that ended June 30, reflecting a $59.7 million increase compared to the second quarter of 2006. Figures from both years are unaudited.

• Email

  Direct E-mail Surpasses Direct Postal Mail in the U.K.

  More direct marketing activity in the United Kingdom was conducted via e-mail than postal mail during the fourth quarter of 2006, reported the Financial Times. It’s the first time that direct e-mail has surpassed postal mail use in the U.K.

• Letters to the Editor

  It’s not a good day this Monday morn;
  Loose Cannon will take the day off;
  “It’s not that I’m loafing,” Levey will say,
  But hundreds of readers will scoff.

• Agencies

  Baskin-Robbins Launches Cake-A-Day Giveaway

  Baskin-Robbins is out with a new promotion that offers the chance to win an ice cream cake of choice.