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Chief Marketer Staff

  • PUSHING THE ENVELOPE

    It wasn’t long ago that Valueclick announced it had received an inquiry from the FTC over its end user acquisition practices, something that didn’t hurt the company’s stock until they barely missed their second quarter…

  • V12 Group Acquires Teramedia

    Orlando, FL – Teramedia announces that it has been acquired by V12 Group, headquartered in Red Bank, New Jersey. This follows V12’s recent acquisition of Direct Marketing Associates (DMA) based in Fort Lauderdale, Florida.

  • Web Site Markets Beauty Products for Pets

    Renee Ryan, an executive in the beauty industry and a dog lover, saw a need she felt others had missed.

  • Site Markets Discounted Supplements

    In 2001, Joshua Smith got sick of leaving his home in Arkansas to work part of the year on the oil rigs in Prudhoe Bay, AK and decided to devote himself full time to selling supplements on the Web.

  • Write Your Way to Better Customer Service

    As a business owner, you know the importance of developing and maintaining positive customer relationships. In fact, most businesses do a pretty good job when dealing with customers face-to-face. But too often, business owners and their employees fail to recognize that the written communications they send can significantly affect how customers feel about the business.

  • Listline e-Newsletter 08/29/07

    Names are available for 1.9 million women who subscribe to health and
    fitness or celebrity titles published by American Media Inc. This file
    includes subscribers to Fit Pregnancy, Natural Health, Country Weekly,
    National Enquirer and Star, among other titles.

  • Mal Dunn Owed Six-Figure Sums to List and Data Suppliers

    List firms have reason to feel nervous following last Friday’s Chapter 11 bankruptcy filing by Mal Dunn Associates Inc.

  • Brokers Worldwide Acquires The Mailing House

    Brokers Worldwide LLC, a provider of international and domestic mail services, has acquired The Mailing House, Inc., a lettershop, printing and fulfillment company.

  • StrongMail Signs Tricia Robinson

    E-mail technology provider StrongMail has hired long-time industry executive Tricia Robinson as its new vice president of market and product strategy.

  • Soft Sales In All Channels Mark Harold’s Stores’ Second Quarter

    Harold’s Stores Inc. reported a second-quarter net loss of $4.8 million, compared with a $5 million net loss a year ago. The company’s sales fell from $19.3 million in second-quarter 2006 to $17.5 million during the quarter just ended.