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Chief Marketer Staff

  • Gatorade Takes New Tact In Tiger Woods Deal

    In a deal of firsts, Gatorade has struck its inaugural licensing deal with Tiger Woods, while the effort marks the golfer’s first major beverage endorsement.

  • Agencies

    Hasbro Opens Littlest Pet Shop Boutique

    Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line.

  • Agencies

    Live From DMA: Shelly Lazarus Crosses the Line

    Shelly Lazarus well remembers when she first considered taking the top spot at OgilvyOne. Her friends thought she was crazy to leave her position managing the prestigious American Express account to delve into the world of direct marketing.

  • Agencies

    Live From DMA: DM Expenditures Surpass General Advertising: Study

    If direct marketers needed a reason to puff out their chests, new economic figures have provided it: At $173.2 billion in expenditures predicted for 2007, DM will make up more than half of all U.S. advertising spending, according to new Direct Marketing Association research. Total advertising spending is forecast as $340.4 billion for this year.

  • News Brief

    Canon USA: struck a three-year marketing and sponsorship deal with the National Hockey League’s New York Islanders.

  • Listline e-Newsletter 10/17/07

    A total of 25,803 subscribers to Security Systems News are available from United Publications Inc. This title targets individuals concerned with the installation of security systems. The magazine reaches dealers, locksmiths, systems integrators and resellers at utility companies, in government, the military and other end users.

  • Agencies

    U.K. Postal Workers Call Off Strikes; Tentative Deal Reached

    The Communications Workers Union, the labor group for U.K. postal workers, said Tuesday that it has called off strikes against Royal Mail as it mulls over a draft agreement reached last Friday.

  • Agencies

    Live From DMA07: Shelly Lazarus Crosses the Line

    Shelly Lazarus well remembers when she first considered taking the top spot at OgilvyOne. Her friends thought she was crazy to leave her position managing the prestigious American Express account to delve into the world of direct marketing.

  • Live From DMA07: DM Expenditures Surpass General Advertising: Study

    If direct marketers needed a reason to puff out their chests, new economic figures have provided it: At $173.2 billion in expenditures predicted for 2007, DM will make up more than half of all U.S. advertising spending, according to new Direct Marketing Association research.

  • Agencies

    Live From DMA07: InterContinental Makes Over Loyalty Communications

    Several years ago the InterContinental Hotels Group ripped up the strategy for its mailings to loyalty members and started from scratch.