Chief Marketer Staff

• Listline e-Newsletter 11/14/07

  Statlistics has assumed management of the Food Service Report list,
  which identifies 245,139 new food service businesses. Last 12-, 18- and
  24-month names are available.

• Digital

  WSJ.Com To Move To Ad-Supported Model: Reports

  The Wall Street Journal’s Web site will move from a subscriber-revenue model to offering free access in exchange for advertising revenue, according to parent company News Corp. chairman Rupert Murdoch.

• Acxiom’s Morgan Steps Down From Board, Leader Position

  Charles Morgan has resigned as chairman of the board of directors of data firm Acxiom Corp., and stepped down from his position as company leader, effective immediately.

• Email

  Return Path Announces Mobile Rendering Product

  Deliverability firm Return Path today announced it has developed the first product allowing e-mail marketers to see how their messages look on mobile devices.

• Agencies

  Responsys Partners with Print-on-Demand Firm

  E-mail technology provider Responsys announced today it has partnered with print-on-demand firm Integrato.

• Email

  ExactTarget Teams with Email Data Source

  E-mail software provider ExactTarget announced today it has teamed up with e-mail intelligence firm Email Data Source.

• Epsilon Hires Penney To Lead Strategic Consulting and Analytics Operations

  Dallas-based Epsilon has named Michael Penney executive vice president of strategic and analytic services.

• Online Lead Generation Association Elects New Directors

  The Online Lead Generation Association yesterday announced the election of a new Board of Directors for a two-year term.

• Letters to the Editor

  I, as usual, thunked some more and want to add a few more points.

  1. Can the University accept mail and then legally refuse to deliver it? I don’t think so.

• Agencies

  Toyota Ties Gas Fill Ups to Tire Buys

  Toyota is driving tire purchases at its dealerships with a free gas offer.

  People who buy four new tires at a participating Toyota Tire Center will receive a $50 Fill It Up gas card redeemable at any station that accepts American Express cards.