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BiggerBoat Network Targets Advertising on Entertainment Web Sites

The BiggerBoat Entertainment Advertising Network launched by OnMeta Inc. will target direct response advertising to 15 million unique monthly visitors of entertainment-oriented Web sites.

Agencies

Diamond Foods to Drop Super Bowl TV Spot

Diamond Foods’ Emerald Nuts brand will sit on the sidelines when it comes to TV advertising for the Super Bowl next year, the company said.

Kraft Sells Post Cereal; McCormick Acquires Lawry’s

Kraft Foods said yesterday that it is selling its Post Cereal unit to cereal maker Ralcorp for a deal worth $2.6 billion.

Live from PMA Law Chicago: Legal Advice about User Content

“Who’s in Control?” is the themed inquiry at this year’s Promotion Marketing Association law conference in Chicago, and according to much of the content presented so far, the answer is: users, mostly.

Agencies

T-Mobile Drives NBA All-Star Voting

T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game.

News Brief

JACK DANIEL’S: will hold a “Toast to the Troops” Stuffing Party with the USO of Missouri at Scott Air Force Base near St. Louis to prepare 10,000 USO Care Packages for U.S. troops overseas.

Agencies

Meet the Broker: Doug von Hassel

Today we meet Doug von Hassel, senior account executive at List Strategies Inc. Von Hassel brokers business-to-business data in various markets and consumer files for pharmaceutical firms.

Listline e-Newsletter 11/15/07

ALC Data Management has been appointed list manager by Highlights for
Children Inc. Highlights for Children magazine offers 871,000 names,
including nearly 300,000 children’s magazine subscribers from the last
six months.

Digital

Fourth Cyber Monday Probably Biggest: DoubleClick Performics

An early Thanksgiving and a Tuesday Christmas this year means there will be five so-called Cyber Mondays and the fourth will probably be the biggest, according to DoubleClick’s Performics division.

Agencies

New York To Enforce Out-Of-State Sales Tax Collection: Report

New York State is preparing to collect taxes on e-commerce sales, according to the New York Sun newspaper. The move would add an 8.375% surcharge — the state’s tax rate — to purchases made online.