Chief Marketer Staff

• Agencies

  Maxwell House Brews Multi-Million Dollar Sampling Campaign

  Kraft Foods’ Maxwell House is promoting its coffee with a major sampling effort targeting malls, retail outlets and even tollbooths.

• Papa John’s Adds Text Messaging Ordering Service

  Papa John’s is out with a new way to take phone orders—text messaging.

• Dell Drives Computer Gifts with Celebrity Pitches

  Anyone yearning for a Dell computer as a holiday gift can get some help from a lineup of celebrities on Dell’s Web site.

• Searches for Black Friday Ads Jump 91%

  The number of people visiting various Web sites posting Black Friday ad circulars and specials in advance of their release is rising, a recent report found.

• New Service Will Track Cell Phone Ads

  Mobile measurement firm M:Metrics has launched a new service to track the growing number of ad campaigns running on mobile networks.

• News Brief

  HEELEYS: is getting a starring role on Broadway in the new musical adaptation of Disney’s “The Little Mermaid.”

• Listline e-Newsletter 11/16/07

  ALC Data Management has become list manager for Hideaways International
  Inc. Its Hideaways Aficionado Club list is comprised of 31,932 members
  and 13,215 inquirers. Members pay $185 annually for travel planning
  services.

• Email

  Zustek Announces Acquisition, Symbolic Name Change

  E-mail service provider Zustek Corporation announced yesterday it has acquired interactive agency Adverb Media, a full-service online marketing agency.

• Agencies

  Postal: Rates Hikes Will Follow Reform Bill

  (Multichannel Merchant) Catalogers can breathe a sigh of relief: It’s official that postal rate increases will follow the Postal Reform bill passed 11 months ago.

• Agencies

  RedEnvelope Reports $10.3 Million Second Quarter Loss

  RedEnvelope Inc. reported a net loss of $10.3 million for catalog and Web sales for the second quarter that ended on Sept. 30, compared to a $3.7 million loss in the second quarter of 2006.