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Color Blind Consumers

Anyone who’s recently watched NBC Universal’s networks like NBC, USA, Bravo or the Sci-Fi Channel, or a host of their other cable, broadcast, Web, and wireless offerings simply could not have missed how they leaped upon the environmental movement. “Green is Universal,” get it? But did they get the point across, or just try to use green as a brand differentiator?

Agencies

The Language of Vision

Take in enough intoxicating substances, or go on a spiritual quest without food or water, and anyone can have a vision. But what makes a true visionary is being able to communicate your vision t to your followers clearly, with relevance, passion and commitment. What makes a good a corporate vision statement?

Agencies

Loose Cannon: Nobody, In Particular

Nearly 120 years ago, W.S. Gilbert penned the line “When everyone is somebody, no one’s anybody.”

Facebook Ads, a new scheme from online community Facebook, could potentially create an entire community of somebodies.

“Somebodies” play a role in a marketing truism: A word-of-mouth endorsement from a trusted friend, family member or other valued source is the most effective form of advertising.

Listline e-Newsletter 11/19/07

ALC Data Management recently assumed management of the Friends of New
York Public Library list. It names 27,685 patrons who subscribe to the
library’s newsletter or support the library in other ways. Direct mail
is the source.

Agencies

Mail Stream: A Report on Incoming Direct Mail

Footwear cataloger Zappos.com’s fall book is title “Life,” and features artistic photos women’s shoes from Stuart Weitzman, Kate Spade, and Charles David. Figure magazine has mailed two different creative packages, both of which offer a “free year” (two years for the price of one). And discount chain Target is trumpeting its gift cards as business gifts.

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