Search

ValueVision Reports a $5.7 Million Third Quarter Loss

ValueVision Media Inc. reported a $5.7 million net loss for the third quarter that ended Nov. 3, which was higher than the $3.1 million loss it reported for the same quarter last year.

Digital

AOL Introduces New Ticker Advertising Format for Internet Videos

America Online has started offering a new format for video ticker advertising. It integrates banner advertising within online streaming video.

Letters to the Editor

You seem to miss the Facebook point completely. If you are a “trend setter,” of course others will wish to emulate you.

Agencies

Circuit City Promotes Store Openings with Mazda Giveaway

Circuit City is advertising the opening of 65 new and relocated stores with an instant-win game, which offers the chance to win a new vehicle.

Agencies

‘Family Guy’ Teams with Subway for In-Store Promo

Fox’s “Family Guy” has teamed up with Subway for its first, national quick-service restaurant promotion, which includes an online game and TV spots using characters from the series.

Neutrogena Names Actress Diane Lane as Spokesperson

Skincare and cosmetics company Neutrogena has signed actress Diane Lane as its brand ambassador.

Scholastic Media Taps Kline as Marketing Director

Scholastic Media has named Daisy Kline as director of marketing and brand management, a new position.

News Briefs

ARBY’S: gave away free curly fries at its 3,600 locations nationwide yesterday to celebrate NASCAR star Matt Kenseth’s victory in Sunday’s Ford 400 race at Homestead-Miami Speedway.

Agencies

Blocking PR People – At Long Last, Lazy Flacks Get Their Comeuppance

You think Len Stein, the president of New Rochelle, NY-based Visibility Public Relations, is angry about Wired magazine editor-in-chief Chris Anderson’s “had enough” moment, which involved posting the e-mail addresses of the PR flacks who fill his inbox with irrelevant press releases daily? He’s not.

Agencies

The Nine-Figure Difference Between “Search” and “Search Engines”

Search is not synonymous with search engines. Search is a pervasive online activity. To truly engage consumers at the point of their expressed interest, marketers do well to think beyond their paid search campaigns.