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Direct Newsline Will Return On Monday

The next edition of Direct Newsline will appear on Monday, Nov. 26. The staffs of Direct Newsline and Direct magazine wish our readers a happy and healthy Thanksgiving. Except for the fans of THAT football team.

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Digital

What Should You Do? Legal Advice About User Content

(Promo) “Who’s in Control?” was the themed inquiry at this year’s Promotion Marketing Association law conference in Chicago, and according to much of the content presented, the answer was: users, mostly.

Digital

Avoid Social Faux Pas: Communicating in the New World

Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.

E-News to Go

The U.S. Navy began its first-ever podcast advertising campaign on Nov. 1. The campaign, which will run through January, encompasses 20 different music, gaming and sports & recreation shows in the Wizzard Media network.

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Zeta Interactive Means One Thing: It’s War, Baby

Anyone who thinks Al DiGuido has forgotten about his experience with marketing services agency Epsilon need only look at the new name of the company he heads, Zeta Interactive, to be disabused of that notion.

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Largest Spam Fritter Ever: There’s Ointment for that, You Know

A fish-and-chip shop owner in the UK has set the record for world

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StrongMail HAS Been Working Out, At Least Some of Them

In response to being included on The Magilla Marketing List of Top 40, Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis, StrongMail

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