Chief Marketer Staff
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John Nardone Named CEO of [x+1]
John Nardone will join online predictive marketing firm as its new CEO on Feb. 1.
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Marcio Salem Appointed Direct Lions Jury President at Cannes Ad Festival
Marcio Salem has been appointed the Direct Lions Jury President for the 55th edition of the Cannes Lions International Advertising Festival. Salem is president and creative director of ad firm Salem in São Paulo, Brazil.
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Agencies
Pepsi’s Monster Breaks “Stuff” in Times Square
Pepsi took the unusual step of kicking off its “Pepsi Stuff” Super Bowl campaign Monday, almost two weeks before the big game, by sending a 60-foot inflatable robot monster rampaging around New York City before coming to rest in Times Square.
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Agencies
KFC Touts Big Game End Zone Chicken Dance
KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity.
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Agencies
Domino’s Pizza Builder Contest Draws a Crowd
Domino’s Pizza is letting people play chef with an online pizza-building contest.
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Agencies
P&G Seeks Alternative Uses of Bounce in Contest
Procter & Gamble is pushing its Bounce fabric-softener with a contest that offers the chance for the winning entry to appear in an upcoming print ad.
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Agencies
MasterCard Adds Mini-Drama to TNT SAG Show
MasterCard will mix a mini-drama into TNT’s upcoming telecast of the “14th Annual Screen Actors Guild Awards.”
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News Briefs
O’CHARLEY’S RESTAURANTS: is launching a new advertising campaign designed to spur business at the 230-store chain.
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Agencies
Dunkin’ Donuts Launches Perks Program
Dunkin’ Donuts has launched an online loyalty program that offers perks, including cash back offers and company news.
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Agencies
FSI Coupons Offer $320 Billion in Incentives in 2007: Report
Some 257 billion offers totaling more than $320 billion in consumer incentives were made available through free standing insert (FSI) coupons in Sunday newspapers during 2007, a new report found.