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Chief Marketer Staff

  • Turner Entertainment Promotes Two Marketing Execs

    Turner Entertainment has promoted two key executives in its promotions and marketing division

  • Evian Returns to the Runway at Fashion Week

    After staying away from the catwalk for five years, Evian Natural Spring Water will return to New York’s annual Mercedes-Benz Fashion Week as the official bottled water and sponsor.

  • News Brief

    NIKE: has teamed up with National Basketball League star LeBron James to launch a new sneaker that pays homage to the player’s favorite team: The New York Yankees.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    AeroGrow is promoting its new offering, the AeroGarden (The world

  • Direct Media is Acquired…Again

    Direct Media, once the largest list management-brokerage firm in the business, has been acquired by InfoUSA, following Walter Karl, Edith Roman, Rubin Response, Millard, Mokrynskidirect, American Church Lists and Jami. The deal is expected to close on Jan. 31.

  • Listline e-Newsletter 1/23

    Astral Direct has appointed Millard Group Inc. to manage three catalog files. Counts for last-12-month buyers run approximately 60,000 for general merchandise cataloger Linda Anderson, 40,000 for The Music Stand and 7,500 for the Characters cartoon apparel catalog. Direct Media Inc. was the prior list manager.

  • Email

    Datran Survey Puts E-mail ROI in Question

    Conventional wisdom, not to mention common sense, has it that e-mail delivers an astronomically high return on investment compared to other channels.

  • Agencies

    Quebecor Receives Court Bankruptcy Protection

    Quebecor World Inc. has been granted protection from its creditors under the Companies’ Creditors Arrangement Act. Several of Quebecor World’s U.S. subsidiaries are covered by the filing, which was heard and ruled on by the Quebec Superior Court.

  • Agencies

    Winterberry Anticipates Steady Direct Mail Spending Growth

    Direct mail spending, including preparation, production and postage) reached $58.4 billion in 2007, and may pass $72 billion by 2011, according to a new study from the Winterberry Group.

  • Agencies

    J.Crew President Jeffrey Pfeifel to Leave

    Jeffrey Pfeifel will leave J.Crew Group Inc.’s effective Feb. 1. The company did not give any reason for why Pfeifel, who currently serves as president, is departing the company.