Chief Marketer Staff

• Agencies

  Health and Pharmaceuticals: Advertising Bang-for-the-Buck is in the Buzz

  Social media is doing wonders for businesses like consumer packaged goods. Can other areas like the pharmaceutical industry find the same success? Click here to find out what consumers attitudes are towards healthcare-related products in online media.

• Email

  GSI Commerce to Acquire E-Dialog

  GSI Commerce, an e-commerce platform company, will acquire e-mail service provider E-Dialog for $147.8 million in cash and $9.2 million in stock, making the deal worth $157 million.

• Digital

  Zazzle Acquires Goodstorm

  Zazzle, an online marketer, has acquired GoodStorm, a provider of e-commerce services for social causes and nonprofits.

• Dominion Enterprises Buys AVV for $22.8 Million

  Dominion Enterprises, a marketing services company, has bought AVV Inc., a company that developed Internet lead management software for the automotive industry, for about $22.8 million.

• Weaver to Retire as CEO of Mailing Association

  David A. Weaver, president/CEO of the Mailing & Fulfillment Service Association, will retire July 31.

• DMI Considered At Least One Other Buyer

  This time next week, if everything goes smoothly, Direct Media will be part of the InfoUSA empire.

  But it could have happened differently, judging by a memo sent Wednesday by DMI’s CEO Larry May announcing the merger to his staff.

• Agencies

  Deluxe Income and Revenue Fall

  Deluxe Corp. posted net income of $40.2 million for the fourth quarter, a decline from net income of $47.5 million in the prior year.

• Agencies

  Acxiom’s Third Quarter Results Boosted By One-Time Events

  Acxiom Corp. reported revenue of $350.3 million during third-quarter 2007, down slightly from the $352.8 million it realized a year earlier.

• Agencies

  Alleged ‘Debit Card’ Marketer Settles With FTC

  An operation marketing Visa- and MasterCard-branded prepaid debit cards to sub-prime consumers will pay more than $2.2 million to settle Federal Trade Commission charges that it allegedly made unauthorized debits from individuals’ bank accounts and engaged in deceptive marketing practices.

• Agencies

  Royal Mail Forms Panel on Direct Mail Effectiveness

  Royal Mail haas begun putting together a panel of industry suppliers to help improve the effectiveness of direct mail campaigns.