Chief Marketer Staff

• Bethesda Picks up Chessie Management Accounts

  Bethesda List Center Inc. (BLC) has picked up approximately 100 list management accounts formerly handled by Chessie Lists Inc.

• Listline e-Newsletter 1/25

  E-mail addresses for 235,000 professionals in the mortgage industry are
  available. This Web site offers news and information about mortgage
  markets.

• Mobile

  Budweiser Lures Mobile Users with ‘Secret Spot,’ Voting on Bowl Ads

  In a move to add a bit more buzz both for football fans and beer-ad aficionados, Anheuser-Busch has integrated a mobile marketing element into its Budweiser TV game plan for the Super Bowl on Feb. 3.

• Agencies

  Jeep Brings Virtual Garage Back to Winter X Games

  Jeep is looking to make impressions among Gen-Xers and Gen-Yers with a faux garage and companion vehicles at ESPN’s Winter X Games.

• Go Daddy Builds Buzz for Super Bowl Spot

  GoDaddy.com is likely to get a bonus bang out of its Super Bowl bucks, with plans to air an ad about one that didn’t make the cut for the Big Game.

• Draftfcb London Wins Chevy Digital, DM and DR Work

  Chevrolet has named Draftfcb London as its digital, direct marketing and direct response agency in the UK.

• News Brief

  CVS/PHARMACY: is launching a new monthly publication, called Great Health Magazine to target women. It will include news and health expert advise

• MySpace Taps Berman for Top Marketing Post

  Popular social network MySpace has named Jeff Berman executive vice president of marketing and content, a new post.

• Agencies

  Meet the Broker: Bernice Willis

  Today we meet Bernice Willis of Matt Brown and Associates. She became president of the Dayton, OH firm during the summer of 2003, before her father — the company’s founder — died in 2004.

• Listline e-Newsletter 1/24

  Branch-Smith Publishing Co. has named MeritDirect to manage four files
  in the horticultural market.