Chief Marketer Staff

• Loose Cannon: Conference Calls

  Direct reporter Jim Emerson recently wrote about the Direct Marketing Association’s plan to merge its Direct Marketing Days/New York Conference, Directo Days (Hispanic marketing) Conference, International Day and List Day/Fast Forward events (DMA Will Merge Smaller Events With DM Days New York).

• Agencies

  Database Marketing Vendors: Time to Jump on the Green Bandwagon?

  With the number of post-holiday catalogs flooding his mailbox, Jeff Zabin wonders how many direct marketers are on a green mission. Click here to find out what Zabin has found out, and what companies are doing to cut down on environmental waste.

• Agencies

  Should China Be Next on Your Marketing Agenda?

  Marketers are rushing to China in hopes of reaching a rapidly growing population of consumers with disposable income. Click here to see why the rush to establish ties in China may be premature.

• Agencies

  In 2008, Advertisers Feel the Influence of Social Media

  Social media exploded in 2007, but where is it heading in 2008? Click here for 10 major social media developments the folks at Avenue A | Razorfish expect to see this year.

• Dannon Rejects Lawsuit Claims Over False Advertising

  The Dannon Co. Inc. is refuting charges in a California lawsuit that accuses the company of false advertising concerning the health benefits of its Activia yogurt

• Agencies

  Tyson Contest Searches for Gold Medal Mom

  Tyson Foods, Inc. has teamed up with Olympic gymnastic champion Mary Lou Retton in a national search to find a woman who best fits the title “Gold Medal Mom.”

• Agencies

  Modell’s Runs Sweeps for Celtics Tix

  New England Modell’s shoppers have a shot at scoring courtside seats for a Boston Celtics game.

• Moroch Adds Staff to WV and Dallas Offices.

  Advertising and marketing agency Moroch has brought on a number of new staffers

• Agencies

  Brandanimation: Gene Simmons Knows Best – At Least Certainly Better Than Kodak

  Are you smarter than a tongue-wagging rock icon? Kodak sure thinks it is. Click here and see why Erik Hauser thinks Kodak made a mistake not listening to Gene Simmons’ marketing advice on “The Apprentice.”

• News Brief

  CHIPOTLE MEXICAN GRILL: has hired DeVito/Verdi of New York as its advertising agency of record