Chief Marketer Staff
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Collectables Direct Inc. has launched Bodhi Lifestyle, a 40-page catalog of exercise DVDs, books and equipment targeted at health and fitness enthusiasts. The Disabled Veterans
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Listline e-Newsletter 1/28
Haymarket Group has appointed Listdata Management Inc. to manage a list of 9,687 subscribers to Chocolatier Magazine. About 58% of subscribers are women
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ALC Acquires MKTG Services List Management Group
ALC has acquired the list management division of MKTG Services, and effective today will manage all of that unit’s list and data properties.
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Agencies
Missouri Wins Order Against Telemarketer
Missouri Attorney General Jay Nixon has obtained a consent judgment against a San Francisco company that allegedly gave false information to state residents in telemarketing calls.
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Agencies
OgilvyOne Named Agency of Record for Sears and Kmart
Ogilvy Worldwide’s digital and direct marketing division, OgilvyOne has been selected to serve as the agency of record for Sears Holdings Corp., the parent company of Kmart and Sears, Roebuck and Co.
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Mobile
Budweiser Lures Mobile Users with ‘Secret Spot,’ Voting on Bowl Ads
(PromoXtra) In a move to add a bit more buzz both for football fans and beer-ad aficionados, Anheuser-Busch has integrated a mobile marketing element into its Budweiser TV game plan for the Super Bowl on Feb. 3.
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Agencies
Potential Data Breech for J.C. Penney
(Multichannel Merchant) Credit card holders of general merchant J.C. Penney Co. are among the 650,000 customers whose personal information may have been compromised because of a lost back-up computer tape.
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Rauxa Direct Names Krattli Managing Director
Rauxa Direct has named Nancy Krattli managing director of its San Francisco and Seattle offices.
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Browning Wins DMA Nonprofit Achievement Award
The Nonprofit Federation of the Direct Marketing Association has given Kelly B. Browning, executive vice president of the American Institute for Cancer Research and chief financial officer of the World Cancer Research Fund its Max L. Hart Nonprofit Achievement Award.