Chief Marketer Staff
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Agencies
Taking a Flier
A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had
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Agencies
Big Game in Big Easy
When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended
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Agencies
Hey, (Your Name Here)!
In the ongoing search to find the next big idea to take our marketing performance to new heights, we can be forgiven for occasionally going overboard.
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Agencies
Fishy But in a Good Way
I’ve come to the realization that I have no right to be impatient with my toddler sons’ short attention spans mainly because I’m not sure if my own is
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Rebound-Soon?
At the turn of the millennium, Slim-Fast was a leading weight-loss brand with a catchy name and heralded by celebrity endorsements. The brand’s U.S. sales
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Agencies
Expense Report
Most businesses don’t know how much they spend on printing because these costs often are bundled with other expenses or buried in departmental budgets.
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Can’t Beat Loyalty
An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies
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Agencies
Social Tease
Social networks are not going away not if usage and membership stats are any indication. It’s estimated that 37% of online U.S. adults and 70% of U.S.