Chief Marketer Staff
-
Agencies
PUBLIC OUTCRY
Maybe you’re an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The
-
Agencies
Deal or No Deal
Wikidealz.com launched recently with the hope of bridging the social networking and online shopping worlds. The site’s been in the works for about six
-
Agencies
Room Service
Tower23 Hotel, a happening destination off San Diego’s Pacific Beach, has become a favorite nightspot for young professionals. The hotel’s coolness factor
-
Agencies
Networking Opportunity
Sure, online social networking is all the rage. But remember good old-fashioned in-person events, where human beings interacted face to face instead of
-
Rebound-Soon?
At the turn of the millennium, Slim-Fast was a leading weight-loss brand with a catchy name and heralded by celebrity endorsements. The brand’s U.S. sales
-
Agencies
Get to Know DMFA
WHAT Direct Marketing Fundraisers Association MEMBERSHIP About 300 nonprofits and vendors in New York, Boston and Washington. Board members include executives
-
Agencies
Poor Visibility
To start with: Mea culpa, sorta. In several recent makeovers, I dissected and redid an ad which I later discovered was one of a series of ads. The presumed
-
Agencies
Social Tease
Social networks are not going away not if usage and membership stats are any indication. It’s estimated that 37% of online U.S. adults and 70% of U.S.
-
Agencies
Taking a Flier
A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had