Chief Marketer Staff
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Behind-The-Scenes At Promo Magazine
This issue marks the 12th issue of Promo magazine that I’ve edited. Making it to that threshold seems as a good time as any to take stock of the publication’s
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Agencies
Taking a Flier
A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had
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LETTERS to the editor
MAKE DOWNLOADS UNIQUE(When Is Too Far, December) I loved the column. Thanks for having the to say it. As for your Digital Directive piece, I’m
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Demographic Snapshot: The New Chinese-Americans
Language obviously is a distinguishing cultural characteristic for immigrants to the U.S. But in other respects they’re no different from ancestors of
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Mailbox Marketing
One sip of The Glenlivet can tell you an entire story. The creamy notes of oak combined with the clean balance of citrus and spice has always been rewarding.
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Agencies
Hey, (Your Name Here)!
In the ongoing search to find the next big idea to take our marketing performance to new heights, we can be forgiven for occasionally going overboard.
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Agencies
Big Game in Big Easy
When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended
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Agencies
Engaging Consumers
In the past, most direct marketers followed the axiom Keep it simple, stupid. These days progressive DMers offer consumers a breathtaking array of options