Chief Marketer Staff
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Coke’s Kruse Control
Carol Kruse’s world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing
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How Effective?
Experiential marketing is premised on the notion that consumers are motivated by what they’re encountering. In a best-case scenario they might even be
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Curmudgeon on Film
On a recent afternoon at the cinema, we were thrilled to see a shout out to Direct’s own Herschell Gordon Lewis in the new movie In the comedy about a
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LETTERS to the editor
MAKE DOWNLOADS UNIQUE(When Is Too Far, December) I loved the column. Thanks for having the to say it. As for your Digital Directive piece, I’m
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Taking a Flier
A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had
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They’re Nuts
If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS’ went nuts. Or rather,
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Back to the Real World
What do you do after a Web 2.0 promotion turns sour? If you’re Pernod Ricard and want to stress the sophistication of Malibu Rum to a twenty-something
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Big Game in Big Easy
When the National Basketball Association decided to hold its All-Star Game in New Orleans this month, the league realized it had to be more than an extended
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Barracuda Needs a Swift Kick
Marketers should bury their collective foot in the rear end of Barracuda Networks’ communications department. The Internet security firm certainly deserves