Chief Marketer Staff
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Agencies
Disney.com Runs Sweeps for ‘Dreams’ Vacations
Disney.com is seeking to fuel thoughts of fantasy vacations with a month-long sweepstakes for a trip to a Disney theme park.
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Marketers Try to Stave Off Bleak Valentine’s Day Sales: Survey
Given the bleak predictions about the economy, retailers have mixed feelings about the strength of Valentine’s Day sales.
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News Brief
YANKEE CANDLE: is running a cause-marketing program tied to the American Heart Association’s national Go Red for Women movement.
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Agencies
Campaign Index
WISE FOODS Bravos video contest Wise Foods is on the hunt for its biggest fans as part of a new campaign to promote its Bravos Tortilla Chips brand. The
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Social
We Know Better
Late last year, facebook founder and CEO Mark Zuckerberg declared that Beacon, Facebook’s new ad platform, would reinvent the advertising and marketing
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Agencies
Smells like Licensing Deal
Music publisher Primary Wave has revived the lost art form of the deluxe promotional CD package. The labels don’t do it any more, says Devin Lasker, partner
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Agencies
Deal or No Deal
Wikidealz.com launched recently with the hope of bridging the social networking and online shopping worlds. The site’s been in the works for about six
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Can’t Beat Loyalty
An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies
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Co-Opting 101
What began for many brands as an exercise in crisis management is now part of many marketers’ business plans for 2008. Listening in is getting budgeted.