Chief Marketer Staff

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  A recent catalog from Heavenly Treasures offers diamond-encrusted peace symbols, as well as more traditional wares (gold spider earrings, sailboat pins.) Mothers Against Drunk Driving has sent out a 5

• Listline e-Newsletter 2/4

  Direct Media Inc. has become list manager for Barrie Pace Inc. A total
  of 146,021 buyers are available, including 78,361 from the last 12
  months.

• Digital

  E-Buyers Use Multiple Web Portals: Jupiter

  Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch.

• Dell to Axe 1,200 Jobs

  Dell Inc. is cutting more than 1,200 jobs, about 900 of them at a call center in Edmonton, Alberta by the end of July, according to wire service reports.

• Agencies

  E-mail Works with DM, Telemarketing: UK DMA

  Direct mail and telemarketing are the most successful media to combine with e-mail, according to a report published last week by the UK’s Direct Marketing Association.

• Digital

  Reach Local Opens Office in Florida

  The digital advertising agency Reach Local Inc. has opened offices in Tampa, FL, offering search engine marketing and other Internet media services in the Sunshine State.

• Mobile

  Pizza Hut Launches Mobile Campaign in Hong Kong

  Pizza Hut has launched a mobile marketing campaign in Hong Kong offering coupons that can be downloaded to cell phones.

• Agencies

  Gillette Contest Jump Starts NASCAR Season

  Gillette is looking to ignite interest in the start of the NASCAR season with a contest where people can vote for the six drivers who they think the company has chosen as its racing team.

• DQ Game Site Takes Aim at 8-to-12 Year Olds

  Hot on the heels of the re-launch of its main Web site in September and a Blizzard Fan Club site in October, Dairy Queen has rolled out an engaging online game and in-store promotion aimed at the 8-to-12-year-old market.

• Agencies

  Denny’s Takes on Competitors with New Campaign

  Denny’s has launched a new campaign aimed at bringing people back for breakfast, and it’s using guerilla marketing tactics and TV spots to do it.