Chief Marketer Staff
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Top Super Bowl Ads Dominated by Animals: Survey
Giant carrier pigeons, disciplinary Dalmatians, Underdog and screaming squirrels were among the characters animating this year’s most effective Super Bowl ads.
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Agencies
Doritos Names 22-Year-Old Winner of Super Bowl Music Contest
A young woman singing folk music turned out to be the winner in Frito-Lay’s Crash the Super Bowl music contest.
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Agencies
Pizza Hut Pushes Pies with Instant-Win Game, Sweeps
Pizza Hut is out with an instant-win game and sweepstakes that turns people into wordsmiths to find the perfect way to describe its Crunchy Cheesy Crust Pizza.
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Agencies
Regal Rolls Out Red Carpet Sweepstakes
Regal Entertainment Group is offering movie buffs a chance to rub shoulders with film stars at the Oscars.
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Structural Graphics Hires VP Retail Innovation
Structural Graphics has named industry veteran Ted Bohnen as vice president of retail innovation.
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News Brief
GATORADE: for the first time, has introduced a limited edition Gatorade bottle available exclusively at http://www.gatorade.com.
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Agencies
Apple Turns Disruption Into Appleade
Service disruptions are usually bad news for marketers. But somehow, Apple can turn disruptions into lemonade. Click here to read why their “We’ll be back soon” Post-It icon generates a ton of positive press.
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Agencies
Demystifying Marketing 2.0
The term Marketing 2.0 is on the verge of becoming a part of a marketer’s vocabulary. But how should it be defined? Click here to avoid a conversational faux pas.
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Agencies
Serve Men’s Brands Up With a Good Laugh
Want to sell to men on Super Bowl Sunday? Make them laugh. Why does humor appeal to guys? Click here and find out.
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Agencies
Target To Bloggers: Drop Dead
Hey Target: Wake up and smell the blogosphere. Click here and read why Public Relations guru Len Stein says Target’s communications policy doesn’t match its customer experience.