Chief Marketer Staff, Author at Chief Marketer

Insert Media Livens Up

Insert media account management activity has been hotter than its usual tepid self during the last few weeks. Several large accounts have moved to new managers, while new programs have come on the market.

Dr. Pepper, Yahoo Promote Valentine’s Vegas Vows

Dr. Pepper went looking for a promotion to convey the “luxurious indulgence” of its new Diet Cherry Chocolate Diet flavor, and decided that nothing says luxury like a Las Vegas wedding on Valentine’s Day—with comedian Pauly Shore on the guest list.

Branded Entertainment Momentum Healthy: Report

Branded entertainment marketing grew 14.7% to an all-time peak of $22.3 billion in 2007 and is expected to grow by 13.9% to $25.41 billion this year, according to a report from PQ Media.

Agencies

Burger King, Carvel Celebrate Cabbage Patch Kids Anniversary

The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel.

Agencies

Tostitos Teams with Food Network for Sweeps, In-Store Promo

Looking to expand its reach among women, Frito-Lay is partnering with Food Network’s “Simply Delicioso” show to launch an in-store and online campaign.

Agencies

Discovery Draws Eyeballs with Mobile Channels

Discovery Communications is seeking to pump up viewership with new mobile portals for its channels.

News Brief

MARVEL ENTERTAINMENT INC.: has partnered with Pottery Barn Kids, to launch a collection of Spider-Man merchandise. The products feature vintage character art and graphics, including bedding, lighting, play furniture, room décor and accessories. The partnership lets Marvel extend the reach of its superhero franchise to new audiences, the firm said.

Agencies