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Chief Marketer Staff

  • Dollar Thrifty Ups Anderson to CMO

    Dollar Thrifty Automotive Group, Inc. has promoted R. Scott Anderson to senior executive vice president and chief marketing officer.

  • News Briefs

    PEPPERIDGE FARM: is extending its fruit cookie line with a new variety. The company is adding Montieri cookies to its collection, tart-like cookies with fruit filling baked inside.

  • Email

    ESP Makes Mailers Provide their own Spam-Complaint Button

    Surely one of the greatest developments in the short history of e-mail marketing is the “report spam” button.

    Now, e-mail service provider mobileStorm has taken the feedback loop one step further by integrating a complaint tab into its e-mail template so clients must use it.

  • Email

    Stupid Media Watch: Europe, No, Wait! The U.S. Tops Spam List

    Of all the lame, lazy assed, time-wasting reporting coming from the mainstream and tech press these days, the prize winners surely have to be the stories regurgitating Internet security firms

  • Email

    Another Company Left off the Magilla Vodka Martini List

    From the delayed-response file comes a news release from e-mail service provider Message Systems complaining about being left off the The Magilla Marketing List of Top 40 Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis.

  • Email

    Zeta Announces Executive Lineup

    Zeta Interactive, Al DiGuido

  • Listline e-Newsletter 2/12

    Net60 LLC has been appointed list manager for Tabak’s Health Products. A
    total of 211,510 beauty product buyers are on file. Customers (95%
    women) are typically 45 to 65. The average sale was $30. Impulse Media
    formerly managed this file.

  • Agencies

    Mailers Face a May Postal Hike

    The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages.

  • Agencies

    Lenders Reduce Direct Mail Volume

    Mail volume for mortgage and home equity loans declined 30% in 2007, compared to the previous year, according to the media monitoring service Mintel Comperemedia.

  • Mobile

    Mobile Phone Operators Seek Global Standards for Ads

    The GSM Association (GSMA) international trade association for mobile phone operators is conducting a study in the United Kingdom in a quest to establish common measurement standards for mobile advertising worldwide.