Using some of their $2 billion in acquisition resources, News Corporation’s Fox Interactive Media (FIM) segment purchased two relatively new Web 2.0 companies named Newroo and kSolo.com. Both sites focus on user-generated…

The Holiday Inn has been named the Official Hotel of Major League Baseball (MLB) as part of a three-year sponsorship agreement announced last week. The partnership has been dubbed the largest sponsorship between a U.S. sports league and a hotel industry player.

General Mills is phasing out its Betty Crocker Rewards program to concentrate on the broader Boxtops for Education program.

DELTA AIRLINES: was honored April 30 at InsideFlyer magazine’s Freddie Awards for…1-800-FLOWERS.COM: has expanded its customer retention and loyalty programs where…

A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.

Last July, Chevy welcomed the newest member of its family, known by three letters: HHR. The sport utility vehicle needed a unique and integrated campaign

Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.

A few weeks ago, I dumped Chase Bank, after writing a letter to them informing them that I hated them, and getting no response. I dumped them for my personal account, and moved over to Commerce Bank. Commerce claims that…

According to a report released by Insight Research, streaming video and music seen and heard through the Internet and mobile gadgets will reach $27 billion in revenue by the year 2011. And this is what Insight president Robert…