Patty Odell
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Agencies
Ideas to Steal from Killer Social Media Campaigns
So here you have a bunch of ideas to steal from killer social media campaigns from brands like L’Oréal, IHOP, Baileys Irish Cream, Valspar and Holiday Inn.
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Agencies
Gwyneth Paltrow, in Her Own Words, on Goop: Video
Gwyneth Paltrow, filmed at Cannes Lions, shares her branding strategy for her lifestyle site goop.
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Agencies
Stella Artois “Host One to Remember” Campaign Gets Underway
Stella Artois has kicked off its “Host One to Remember” summer campaign at an exclusive event last week in New York City that immerses guests in the day and age that inspired the Belgian beer.
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Agencies
5 Key Takeaways for CMOs from Cannes
Takeaways for CMOs from Cannes offer insights into what some of the world’s top marketers have on their minds.
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Data & Analytics
Lessons in Navigating Uncertain Times
As Brexit adds another level of uncertainty for the economy, navigating uncertain times can be a challenge for any company. Three execs share lessons.
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Agencies
At KFC, Charge Your Phone While You Eat
In it’s latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.
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Agencies
Chobani Edible House Introduces Snack Dips
Chobani Mezé Dips are being introduced with an “edible” house in NYC and a giveaway for a July 4th holiday to stay there.
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Agencies
Marketing Execs Still Planning to Hire This Year: Report
Many companies are adding to their bench of marketing talent, particularly within the digital space. Here’s the outlook for the rest of the year.
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Agencies
Past Unilever Campaigns Drove Move to End Stereotyping Women
A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing.
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Agencies
Forgot Something? Perhaps it’s the No. 1 Step for Content Marketing
Pumping out great content? Don’t forget about content promotion. Here are six ways to make sure your hard-working content gets in front of your audience.
