MCM Editorial Team, Author at Chief Marketer

Pinterest goes ‘all in’ on shopping

Pinterest is betting on shoppable ad formats in a big way. “We’re all in on shopping,” said chief revenue officer Bill Watkins. The social media platform’s main focus is making it easier for users to buy through its platform. “There’s going to be a lot of innovations around visual search and discovery, but really in […]

Shopper/Retail

Ecommerce ads drive ad revenue growth for Meta

Meta said it will continue to invest billions of dollars on AI infrastructure, which will help propel its advertising revenue. Meta, parent company of social media platforms Facebook and Instagram, reported a 22% increase in revenue for 2024, generating $164.50 billion. For Q4, revenue increased 21% year over year to $48.36 billion. Advertising generated roughly […]

Shopper/Retail

For marketers, the TikTok contingency plan might be the actual plan

As TikTok still faces an uncertain future, publishers, advertisers, and creators brace for the ripple effects of a potential ban, exploring new platforms and strategies to maintain engagement. As a brand, the social media platform TikTok has only existed for about seven or eight years. But the past few weeks have been the roller coaster […]

Shopper/Retail

H.I.G. Capital to acquire Kantar Media for $1 billion

Investment firm H.I.G. Capital announced today it plans to acquire media measurement and analytics firm Kantar Media for $1 billion. The deal is expected to close later this year. Kantar Media operates in 60 markets and provides services, such as audience measurement insights, competitor ad spend, data analytics, media planning and validation. The acquisition will bring […]

Shopper/Retail

Partner Content: How Hiyo reduced fulfillment costs by 32% with ShippingTree

Fast-growing beverage brand Hiyo partnered with ShippingTree to reduce costs with optimized packaging and a seamless, multinode fulfillment strategy. Read the Full Case Study

Shopper/Retail

Partner Content: How Malbon ships 1400% more orders per month with ShippingTree

When popular golf lifestyle brand Malbon entered high growth mode, they turned to ShippingTree to unlock customized fulfillment operations that catered to their omnichannel approach. Read the Full Case Study

Shopper/Retail

Three ways Newell Brands is using generative AI for marketing

Melanie Huet, president of brand management and Innovation at Newell Brands shares three ways the company is using generative artificial intelligence in its marketing efforts including for an insights analysis tool, consumer personas for market research and for innovation speed. The ROI and employee adoption from its efforts are real. Newell Brands is the global […]

Shopper/Retail

How AS Beauty can acquire customers profitability even during the holidays

AS Beauty, owner of cosmetic brands Bliss, Laura Geller Beauty and more, discusses the challenges of having an accurate picture of customer acquisition costs across all channels, in this interview with Multichannel Marketer’s sister publication AdExchanger. As long as AS Beauty is efficiently hitting the CAC targets it sets for its brands, it’s willing to […]

Shopper/Retail

Macy’s tests a shoppable TV ad over Thanksgiving weekend

Retail chain Macy’s debuted a 30-minute shoppable TV ad on NBCUniversal’s Peacock platform for four days over the Thanksgiving weekend. Macy’s dubbed the spot the “Macy’s Parade of Deals with Jill Martin,” riffing off its namesake Macy’s Thanksgiving Day Parade. Martin is a TV personality on NBC’s Today Show and regularly hosts the “Steals and […]

Shopper/Retail

Chief Marketer Network joins CES as official media partner

Multichannel Marketer with eight other Access Intelligence publications in the Chief Marketer Network will provide real-time coverage as an official media partner for CES 2025. The Chief Marketer Network, a collection of nine leading information brands serving 1.6 million marketing professionals, including Multichannel Marketer, has signed on as an official media partner for CES 2025. […]