As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism.

Despite their dependence on Nielsen, programmers love complaining about the TV ratings titan. But Paramount Global recently went beyond griping when it announced its contract with Nielsen had lapsed.

This week’s roundup looks at an IPR report on adapting to new media relations strategies, the Substack journalist trend and Kennedy Institute advice on messaging during an election season.

Embracing language and dialect diversity is not a trend; it’s critical in strategic multicultural communications to represent Hispanic communities properly. Those prioritizing diverse, multicultural content are more likely to establish a footprint and cement their credibility in today’s competitive market. Here are best practices to consider.

Melanie Babcock, Home Depot’s vice president of Orange Apron Media and monetization, discusses the brand’s new self-service retail ad platform Orange Access.    The Home Depot unveiled a new self-service ad platform, dubbed Orange Access, to help its suppliers manage their retail media buys within its retail media network Orange Apron Media.    The new […]

Jon Schulz, CMO of Viant Technology, shares how his journey from IT to marketing shaped his leadership in ad tech and why sustainability in digital advertising is a crucial yet overlooked challenge.

The DPAA Global Summit is next week – Tuesday, October 15 at NYC’s Pier Sixty. Barry Frey, President and CEO of the DOOH trade organization DPAA, offers a peek at what’s in store at the big event, from brands to Broadway.   What can we look forward to at the summit? Our DPAA Video Everywhere […]

In a global comparison, Amazon ranks No. 5 on list of popular shopping apps. Temu and Shein took the top spots for the most popular global shopping apps in 2024, according to a study from Setapp, a membership of curated apps. Setapp ranked the apps based on the number of global consumer downloads in 2023, […]

Before juicing was, well, juicing, Jamba was there. Launched as a little juice shop 34 years ago in San Luis Obispo, CA, Jamba today boasts more than 700 locations across the U.S. and even other parts of the world. But following the QSR brand’s reboot four months ago with a new look and name (just […]

Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges.