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ProgrammingNats, Orioles End MASN Spat As MLB Preps for TV Rights BlitzThe Washington Nationals and Baltimore Orioles have hit a home run ahead of the start of the MLB season after settling issues tied to their shared RSN. 
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ProgrammingParamount Global Ready For Future With SkydanceThe CEO trio of George Cheeks, Chris McCarthy and Brian Robbins re-affirmed the Skydance deal as being set to close in 1H25. 
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ProgrammingExclusive: Industry Sees Merit Raises Cool Off Per C2HR SurveysWhich segment of the industry saw the biggest pay increases last year? CFX got an advance peek at C2HR’s annual compensation surveys. 
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ProgrammingIn the Wild: Super Bowl CommercialsConsidering this year’s big game was a blowout by halftime (congratulations to CFX’s Eagles fans), it left others—especially those rooting for the Chiefs—more time to scrutinize every advertisement. 
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ProgrammingIn the Wild: Looking Back at 2024 FAXIES WinnersFor over two decades, Cablefax has searched far and wide to find who sits in the highest echelons of PR, marketing and communications. 
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AdExchanger TalksBrands, It’s Time To Test Those Alt IDsAgencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers. 
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Data-Driven ThinkingGoodbye, Outcomes Era: Why Quality Will Define The Industry’s FutureAn industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are claiming that we are entering the Outcomes Era. Instead, I posit that we have been in the Outcomes Era for over a decade. […] 
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ProgrammingFox Corp. Eyes New DTC Launch in 2025Fox hopes to launch a DTC product by the end of 2025, an announcement that alleviates questions of how Fox will respond to cord-cutting. 
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Data-Driven ThinkingWhat Advertisers Need To Know About The FTC’s Shifting Priorities And Evolving EnforcementUnder the new leadership, the FTC is signaling a pivot away from sweeping rulemaking efforts to let Congress play that role. Instead, the agency will likely stay laser-focused on enforcement actions. Expect deceptive practices, fraud, consumer redress and select privacy concerns to take center stage. While the agency has historically looked to Congress for federal […] 
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ProgrammingSuper Bowl ReadyThe anticipation is building ahead of the Chiefs vs Eagles’ Super Bowl rematch. 
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