Experian Marketing Services released its first holiday marketing data for the start of the 2012 holiday marketing season. The company has noticed some trends, including: overall email volume for the week is similar to the same week in 2011; “Christmas” and “Black Friday” are showing up in email subject lines; 27 percent of email campaigns…
Yahoo’s new CEO Marissa Mayer participated in her first earnings call with the company on Monday. During her time on the call, Mayer gave a rundown of her take on where the company stands and what it needs to do. She noted four goals for Yahoo to “make the world’s daily habits inspiring and entertaining”:…
Chirpify is an in-stream social commerce platform that, up until now, has enabled brands and businesses to allow customers to buy, sell, donate and exchange funds without leaving Twitter. Now the platform has expanded its reach into Instagram. Users who sign up with Chirpify and have input their PayPal and shipping information can simply find…
Schoola is a new site enabling schools to raise money from daily deals run by big and local businesses. “School parents can approach the local businesses they already frequent about offering a deal through the Schoola platform. If the business accepts, it can then determine what percentage of each deal sold will go back to…
Robocalls took center stage at a one-day summit hosted by the Federal Trade Commission (FTC) last Thursday. “Robocalls: All the Rage” went through the basics of robocalls to the technologies being used to combat robocalls today, and everywhere in between. The FTC even issued a challenge for people or small teams willing to lend…
Lead generation via social media is a tricky task. Not only is the process of turning fans and followers into dollars difficult, major social networks offer limited data, which makes it hard to show off the lead-generation value of the channel. SocialEngine, a white-label software provider that enables brands to build their own social networks,…
Google’s stranglehold on the desktop-based search market is nothing compared to its mobile search dominance. The search giant claimed 91 percent of the global mobile search market last year, according to IDC. Also, while 47 percent of search is the desktop ad market, it comprises 70 percent of the mobile ad market, which seems to…
Square, the mobile payments company, has signed a lease for its new headquarters in the Mid-Market neighborhood of San Francisco, a block away from Twitter. The company moved into its first office back in December 2009, when it had just 10 employees. Now Square has more than 400 employees and plans to have 1,000 people…
This profile of Bernard van Stekelenburg, Groupon’s vice president of international human resources, reveals his surprising acceptance of his role at the daily-deals giant. It also offers a glimpse into what the company is trying to achieve from an HR standpoint. This includes the establishment of a nine-box “talent matrix,” which ranks performance and potential.…
According to Spotzot, a location-based advertising startup that tracks the activities of mobile shoppers, found that the top shopper interest categories for more than 1,000 retail chains are: 1) women’s shoes; 2) mobile and tablets; 3) face and skin care products; 4) handbags; and 5) laptops and desktops. Spotzot also found that 8 out of…
