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How Chocolate Brand Tony’s Chocolonely Made Friends In American Candy Aisles

For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint is always a complicated move. Chocolate brand Tony’s Chocolonely hit that inflection point in the US roughly five years ago, which was when Aidaly Sosa Walker joined as VP of marketing for the US and […]

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Google And Amazon Flex Their AI-Powered Ad Tech And Creative Suites

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech news focused on how they’re trying to differentiate their offerings to the industry. Here’s a breakdown of the important takeaways from Google Marketing […]

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The Legality Of RTB In Europe Has Been Settled, And Nobody’s A Winner

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework (TCF) has been settled. A Belgian appeals court has ruled on how ad tech vendors, publishers and advertisers can continue to use programmatic advertising in Europe. “Well, here we are,” IAB Europe CEO Towney Feehan […]

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Microsoft Is Shutting Down Invest, The One-Time AppNexus DSP Business

Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday, Microsoft announced that it will shut down Microsoft Invest by March next year. The DSP will be replaced by a chatbot-style ad-buying product powered by Copilot, Microsoft’s generative AI solution. However, the change only applies […]

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Sincera Offers A Free API For Some Of Its Prized Metrics

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression […]

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The Trade Desk Returns To Form With A Strong Q1 Earnings Report

If you felt a strange gust around 5 pm ET on Thursday, it was probably the cumulative sighs of relief across Wall Street as The Trade Desk shook off its Q4 blues with a better-than-expected first quarter earnings report. In February, when TTD reported a bad miss on Q4 revenue, its shares plummeted by one-third, […]

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Programmatic Leaders Who Testified In The DOJ’s Google Suit Are Vindicated, And Still Not Done

Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US District Court Judge Leonie Brinkema ruled that Google has been operating an illegal monopoly in the publisher ad server and ad exchange markets. The 80-year-old Judge Brinkema could be a new figure […]

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The Possible Show: Can It Possibly Be A Tentpole Already?

The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual Possible conference, a show that has rapidly established itself as an influential industry event.

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As CTV Blooms, It’s Knives Out For The Trade Desk’s Take Rate

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade. From 2017 to the present, its take rate has hovered between 19% to 21%, a number The Trade Desk reports annually. Shortly after The Trade Desk’s IPO, founder and CEO Jeff Green told AdExchanger […]

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Q1: Google’s Earnings Are Up, AI Is Growing – And All Controversies Are Neatly Ignored

Alphabet executives spent the company’s Q1 earnings call on Thursday evening hyping AI and dodging questions about the landmark antitrust ruling against Google last week, declaring it an illegal monopolist in the online advertising market. Just kidding. Neither the ad tech antitrust case against Google nor the search antitrust case – a hearing over remedies […]

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