James Hercher
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Marketers
Best Buy Ads Dives Into Programmatic
Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services. “There’s a recognition that the […]
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Marketers
The Media And Retail Deals Behind The Peppa Pig Franchise Expansion
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started. The program was acquired by Hasbro in 2019, and it’s become a YouTube and streaming hit that’s spawned toothpastes, toys and all sorts of […]
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Marketers
The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, […]
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AdExplainer
Why You Should Know (And Use) The Marketing Efficiency Ratio Metric
“In the year of the lord 2025, we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream or at least revered status. That is an exaggeration, of […]
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Online Advertising
Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie
The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was […]
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Online Advertising
Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do
There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.), nobody has any idea what anybody does. And no company’s site or press release provides any help at all. Blurbs is […]
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AdExchanger Talks
Rockerbox’s Attribution Journey
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.
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Online Advertising
The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data
The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake. The idea is to more readily connect sales and conversion data from a brand or merchant with campaign optimization happening on TTD. “Until now, a lot of what […]
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Online Advertising
The Trade Desk Adds Instacart And Ocado As First SKU-Level Retail Data Sellers For Self-Serve Advertisers
The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will. The DSP on Tuesday announced new account features with Instacart in the US and Ocado elsewhere around the world. Those online grocery platforms’ product catalogues will be placed directly […]
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Online Advertising
The Trade Desk Launches Deal Desk, Its Bid To Make Deal IDs Not Terrible
With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because deal IDs don’t work very well. For The Trade Desk, about 90% of campaigns using structured deal IDs via private marketplaces don’t scale at all. Often they’re stuck spending less than $10 per day, TTD […]
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