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  • Breaking Down Paid Search, Part 2

    Even though the affiliates work within Google’s system, you can see why, taken together, Google might consider them a sub-optimal user experience. As we’ve seen, affiliate marketers, especially for popular offers, inadvertently allow…

  • Overlapping Pays Off For Advertisers

    Atlas Institute, a unit of aQuantive, Inc. released a study on Monday titled “How Overlap Impacts Reach, Frequency and Conversions” which examined the impact of advertising across Web portals such as Google, Yahoo!, MSN, and…

  • Privacy Drama For Google

    Privacy International, a company founded in 1990 and based in London, recently released a report that ranked Google last place among Internet companies in terms of privacy. None of the companies scored highly, but…

  • Online Advertising in U.K. Is Expensive

    According to a recent study titled “Pan-European Online Advertising Spend” conducted by the Interactive Advertising Bureau (IAB) Europe, $10.08 billion was spent in online advertising in the 13 countries included in the IAB Europe…

  • Broken News: Michael Moore new documentary

    This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

  • U.S. Email Compliance Leaders to Address European Union Agency Workshop on Threats to Global Email Reputation Systems

    Brandon Phillips, CEO and Eric Castelli, CTO present LashBack’s email compliance and reputation technology to ENISA, the EU’s Network and Information Security Agency.

  • Determining the Validity of

    Previously in this column we’ve discussed the fact that when you run an offer on your network, or as a publisher, you have a responsibility to reasonably verify claims made in that offer. I know that’s an unpopular burden to bear, but…

  • McAfee Study Finds AOL Has Safest Search Results

    A recent study conducted by McAfee’s SiteAdvisor group titled “The State of Search Engine Safety” concluded that of the five largest search engines, AOL had the safest search results while Yahoo! had the most unsafe results.

  • Broadband Connections On The Rise

    Broadband connections are expected to be more pervasive in the U.S. and across the world in the next few years. In a report titled “US Broadband Forecast, 2007 to 2012: LECs Maintain Advantage over Cable Operators in…

  • U.K. Spends Most Time Online

    A study conducted by comScore World Metrix found that Web users in the U.K. spend more time online than users from any other country in the world. Britain’s crummy weather is partially to blame.