The CPA network space has started the year off with a bang. The trouble being that it isn't necessarily a good bang. One storied network has fallen and the buzzards are swirling around another. On the surface their troubles seem so simple; they go like this. They floated...
The Latina shopper is a smart, knowledgeable shopper
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Of the many groups that exist on Facebook around advertising, one is by far the most popular with those in the cpa network / performance marketing space - "Super Affiliates." It's like a big Google Group with greater visibility. The members mix in work with pleasure, often sharing..
Much of our unique blend of performance marketing just happens. The offers don't always follow any major cyclical trends or master plan. To illustrate what we mean, in the for-profit-education space, enrollments correlate closely to the change in unemployment. When the change in...
According to the latest figures from comScore, Google was up and Yahoo was down in January's search engine rankings. Separate figures from Experian Hitwise reveal that "Facebook" continues to dominant the top 10 overall search terms.
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Greystripe's "Advertiser Insights Report: Mobile Entertainment Insights" shows that mobile ads play a significant role in the entertainment research and planning process for most smartphone and iPad users.
