Google has made it known that it’s cracking down on link manipulation and poor user experiences by rolling out its Penguin and Panda algorithm updates. Now the search engine is making it clear in their advice to webmasters. Search Engine Land highlights the subtle change in wording in Google’s Webmaster Help section regarding “Ranking.” The […]

Creating a call-to-action (CTA) button is simple enough; creating a truly effective CTA button, on the other hand, is quite a difficult task. It involves a number of factors, including colors, fonts and placement, among other things. To help marketers get a better idea of what they need to do in order to craft CTA […]

Dan Zarrella, the self-proclaimed “social media scientist” of HubSpot, has put together an infographic based on his research on social calls-to-action (CTAs) on blogs, Twitter and Facebook. He’s found that social CTAs yield increased action rates everywhere he’s looked. Here are some of the interesting findings: –

On Monday, Facebook took another step toward achieving its goal of simplifying its ad products by rolling out revamped Page post link ads. “Over the past several months, aligned with updates to News Feed, we’ve enlarged images and the clickable area for Page post link ads on both desktop and mobile,” according to the company’s […]

Tumblr recently made headlines when it was acquired by Yahoo for $1.1 billion. This turned the attention of the content marketing community squarely on the platform, which can be described as part microblogging, part social networking and part animated GIFs, among other things. The site boasted 29.3 million unique visitors in March, according to comScore. […]

Is Facebook getting Twitter envy? Shortly after unveiling its own version of functional hashtags, Facebook is rumored to be working on unveiling video functionality for Instagram, according to TechCrunch. If this turns out to be true, it would mark a new forefront of competition between Facebook and Twitter, as the latter’s Vine video-sharing app grows […]

By Chandler Galt, social media account manager at Webmarketing123

The heart of sales is social interaction. For decades, sales meant treating a client to lunch or golf and paying for their drinks

Last week, Facebook officially rolled out functional hashtags to offer more engaging ways for conversations on the social network to be discovered and jumped into. As part of the announcement, the company offered four tips for marketers: –

According to eMarketer’s first-ever forecast on global digital and mobile ad revenues for major Internet companies, Google is set to nearly double its mobile ad revenue from $4.61 billion last year to $8.85 billion this year. If the company’s forecasts hold true, this would mean Google will claim 56.0 percent of the $15.82 billion in […]

By Lauren Blecher, social media account manager at Webmarketing123

Social search has arrived. With the release of Facebook’s Graph Search, Twitter’s keyword targeting in timelines, and LinkedIn’s recent search update, the line between SEO and social is blurred at best. This brings us to the realm of social SEO, where Google+ is the oldest player in the game at just 2 years old. If your brand has yet to give the platform a try, now is the time to get started.