Greystripe's "Advertiser Insights Report: Mobile Entertainment Insights" shows that mobile ads play a significant role in the entertainment research and planning process for most smartphone and iPad users.
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What to watch this year in games, contests, and sweepstakes.
If you're torn between developing a mobile app or optimizing your Web site, consider what device users you're targeting
Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.
ForeSee Results
Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.
Real-time advertising and retargeting online may be working for some, but most marketers with a sustainable growth plan for new customer acquisition still rely on mail to drive web traffic and conversions. If timing is everything, then recency is critical—but it's not that easy to find enough "fresh" names to test. Unfortunately, it still takes…
For golfers, the end of the game may be the perfect hour for a cocktail. For Backjoy Orthotics, it's the perfect time for promotion
