Follow in the footsteps of the principals of TracyLocke (left), last year's PROMO 100 Agency of the Year. The most authoritative ranking of promotional agencies in the industry, is NOW OPEN for 2012 submissions.
An online game as motivation to head out to the gym? Sure. Conde Nast
To standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has arrived at six standard units for mobile phones and recommended specific ad sizes for use on tablet devices.
For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.
Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot
That's what my everyday coffee brand tells me I
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Pinterest is the latest social platform to draw marketers' attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here's some sound thinking on how to get pinning, and winning.
Can you define an "existing business relationship", and do you know what customers you have one with? Do you know if you can phone prospects just because they entered your contest? You need to be sure, because the FTC is taking an interest..
Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.
