Chief Marketer recently talked with Ron Jacobs, president of Chicago-based direct/digital marketing agency Jacobs & Clevenger, to get his ideas on how B2B marketers can develop a better content marketing strategy.
Beth Negus Viveiros is the managing editor of Chief Marketer. She joined Penton Media in 1995, and is the former executive editor of Direct magazine. She was also editor of 1to1 magazine and an associate editor at DM News. Her beats include email and B2B marketing.
Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.” The campaign is a modern, updated revival of the classic Mama’s Boy campaign, which first aired in 1997 and last ran in 2014.