Brand Consistency Helps Vistaprint Connect With Prospects
A consistent brand presence across channels
Articles by Beth Negus Viveiros
Diversify Your B2B Media Buying Habits
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B2B Firms Must Rethink the Lead Supply Chain
The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited
Trigger Email Open Rates Soar: Trend Report
Triggered email messages had 96% higher open rates and 125% higher clickthrough rates than "business as usual" messages in the fourth quarter of 2011, according to recent statistics from the Direct Marketing Association's Email Experience Council and Epsilon.
Enewsletters Help Direct Selling Consultants Connect With Prospects
Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.
Emails We Love: Spider-Man Swings Into An App
I recently purchased tickets to take my kids to see "Spider-Man: Turn Off the Dark" on Broadway during spring school vacation. The kids are pretty excited, and so are their dad and I. Hey, it's Spider-Man, it's singing and dancing, what more could you need? Well, how about an app?
The Marketing Potential of Facebook’s Timeline
Facebook's Timeline offers marketers an opportunity to tell a larger, more engaging story around their brands and its history or culture. Here's what to make of that chance.
Using Web Data to Improve Your Retail Storefront
For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.
Need a Better Facebook Ad? Show a Cat
Red Square's cat ad had nothing to do with their agency, but it had everything to do with what Facebook users want, which is to be left damned alone by advertisers.
directXchange by NEMOA
National E-tailing and Mailing Organization of America fall conference
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