Using Marketing Analytics to Accurately Microtarget B2B leads
It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.
Articles by Beth Negus Viveiros
How to Generate Leads With Insert Marketing
Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.
Secrets of Successful Subscription Commerce
Online retailers like Honest.com are launching subscriptions and product discovery clubs as a way to boost engagement. Here's six ways to help you deliver high-value to customers.
Brands Test Google+ with Local Marketing Pilots
Asking a few simple questions can get your brand headed in the right direction when it comes to Google+.
Why List Quality and IP Reputation Are Crucial in Email Delivery
Effective delivery of emails for marketing, ecommerce or other business functions is essential for a company to build and sustain relationships online.
Using Big Data to Create More Efficient Email Marketing Campaigns
More consumer data is being collected than ever before and this "Big Data" can help make sure you never have to do a blind email blast again.
Emails We Love: Clever Copy Round-Up
Emails from Angie's List, Disney and Domino's were among those that got us to open and click-through this week. Here's why.
CM Listline: Multichannel Marketing to Investors
Savvy investors need to be on the lookout for new opportunities and optimization strategies to maximize growth potential, so an integrated multichannel marketing mix may be worth the investment.
Pet Photographer’s Email Goes to the Dogs
When she opened Westway Studios, San Diego-based pet photographer Terran Bayer knew email would be a cost effective way to build her customer base. What she didn't realize was email marketing can be full of challenges for novices who don't know the rules.
Tips for Maximizing Your Email Marketing Campaign Reach
To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.
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